Google Ads Campaign Setup
Original price was: ₹5,000.00.₹4,000.00Current price is: ₹4,000.00.
Promote your business, products, or services with Google Ads campaign setup and management tailored to your marketing goals.
Service: Campaign setup and management based on your objectives.
Order Validity: 1 month from the order start date.
Client Requirements:
- Provide access to your Google Ads account so we can work on your order.
- Specify your campaign goals, target audience, and targeted locations.
- Provide ad reels, videos, images, and creatives that meet Google’s advertising specifications.
Important: This fee covers campaign setup and management only. The client is responsible for the Google Ads campaign budget, payments, and account recharges. Advertising spend is not included in the service fee.
Description
Google Ads Campaign Setup & Management
Reach potential customers through Google’s advertising platforms with campaign setup and management tailored to your business goals. Whether you want to generate enquiries, increase website traffic, promote products, or encourage sales, the right campaign type can help you reach relevant audiences.
Our service includes campaign setup and management according to the objectives, audience, locations, and requirements you provide.
Types of Google Ads Campaigns
1. Search Campaigns
Best for: Businesses targeting people actively searching for their products or services.
Search ads can appear on Google search results when users search for relevant terms.
Suitable for:
- Local service providers
- Professional services
- Educational institutes and training centres
- Home repair and maintenance businesses
- B2B services
- Businesses seeking enquiries, calls, or website visits
Benefits: Reach potential customers who are already searching for relevant solutions and direct them to your website, landing page, or other supported conversion destination.
2. Performance Max Campaigns
Best for: Businesses seeking conversions across multiple Google advertising channels.
Performance Max uses Google’s automated optimisation to serve ads across eligible inventory, including Search, YouTube, Display, Discover, Gmail, and Maps.
Suitable for:
- e-Commerce stores
- Businesses focused on leads and sales
- Brands looking to reach customers across multiple Google channels
Benefits: Helps advertisers reach audiences across Google’s advertising inventory using campaign goals, creative assets, audience signals, and conversion data.
3. Display Campaigns
Best for: Brand awareness, audience reach, and remarketing.
Display campaigns can show visual advertisements across eligible websites and apps in Google’s Display Network.
Suitable for:
- Brands introducing new products
- Businesses promoting offers
- Companies building brand awareness
- Businesses reconnecting with eligible previous website visitors
Benefits: Visual advertising can help introduce your brand to new audiences and keep your products or services visible to relevant potential customers.
4. Video Campaigns
Best for: Businesses that have promotional videos, demonstrations, or advertising reels.
Video campaigns can deliver video advertisements on YouTube and other eligible placements, depending on campaign settings and format.
Suitable for:
- Product demonstrations
- Fashion and lifestyle brands
- Educational and training services
- Restaurants and hospitality businesses
- Product launches and promotional offers
Benefits: Video advertising helps businesses demonstrate products, communicate their value, and build awareness through visual storytelling.
5. Shopping Campaigns
Best for: Eligible e-Commerce businesses promoting physical products.
Shopping campaigns use product information from Google Merchant Center to display product ads, which may include product images, titles, prices, and store information.
Suitable for:
- Fashion and apparel stores
- Electronics stores
- Beauty and personal care stores
- Home and lifestyle stores
- Other eligible online retailers
Benefits: Help shoppers discover products and compare relevant product information before visiting your online store.
Merchant Center setup, product-feed preparation, and any additional work required beyond the agreed campaign scope may incur separate charges.
6. App Campaigns
Best for: Businesses that want to promote a mobile application.
App campaigns can promote eligible Android or iOS apps across Google’s advertising inventory.
Suitable for:
- Businesses with mobile apps
- Shopping applications
- Educational apps
- Service-booking applications
- Other eligible app-based businesses
Benefits: Help attract app installs or encourage valuable in-app actions, depending on campaign objectives and available tracking.
7. Demand Gen Campaigns
Best for: Businesses seeking to build interest in products and services through visual advertising.
Demand Gen campaigns use visual and video formats across eligible Google surfaces, including YouTube, Discover, and Gmail.
Suitable for:
- Consumer brands
- e-Commerce businesses
- Product launches
- Lifestyle and fashion businesses
- Businesses with strong visual creatives
Benefits: Introduce products to potential customers, generate interest, and encourage further engagement before they actively search for a product.
Campaign availability, formats, placements, and features depend on Google’s current advertising options and account eligibility.
How We Select the Right Campaign ?
The best campaign type depends on your business model and marketing objective.
- Generate enquiries: Search campaigns may be suitable for businesses whose customers actively search for their services.
- Increase online sales: Shopping or Performance Max campaigns may suit eligible e-Commerce businesses.
- Build brand awareness: Display, Video, or Demand Gen campaigns may help introduce your brand to new audiences.
- Promote an app: App campaigns are designed for eligible mobile applications.
- Reach potential customers again: Eligible remarketing strategies can help reconnect with previous visitors or engaged audiences.
We will determine the campaign approach according to your stated goals, available assets, target audience, budget, and campaign eligibility.
Information the Client Must Provide
To begin work, the client must provide:
- Google Ads Account Access: Provide the necessary account access so we can configure and manage the campaign.
- Campaign Goals: Explain whether your objective is enquiries, calls, website traffic, sales, app installs, or brand awareness.
- Target Audience: Describe the customers you want to reach, including relevant interests or customer characteristics where applicable.
- Target Locations: Specify the countries, states, cities, or service areas you want to target.
- Advertising Creatives: Supply relevant ad reels, videos, images, logos, headlines, descriptions, and other assets required for your selected campaign type, following Google’s advertising specifications.
- Business Information: Provide accurate business details, website or landing page information, product or service details, and applicable offers.
- Campaign Budget: Decide your advertising budget and maintain sufficient funds in your Google Ads account.
Delays in providing account access, information, creative assets, or approvals may affect the campaign timeline.
Service Scope and Order Validity
This product covers Google Ads campaign setup and management for one month.
The work is based on the client’s specified goals, audience, locations, available creatives, and agreed campaign scope. Additional services outside the agreed scope may require a separate order.
The service period is one month from the agreed order start date. Any continuation beyond this period requires a new order or a separately agreed arrangement.
Advertising Budget and Payments
The service fee does not include advertising spend.
The client is solely responsible for:
- Setting the advertising budget
- Paying Google for advertising charges
- Keeping the Google Ads account funded
- Monitoring account balances and recharging the account when necessary
- Paying applicable taxes and other charges levied by Google or third-party providers
The advertising budget is paid separately through the client’s Google Ads account. Upstart Digital Marketing Agency does not include Google advertising credits or campaign recharges in this service.
Important Advertising Conditions
Campaign performance depends on factors such as competition, audience demand, budget, creative quality, website experience, offer, and conversion tracking.
We follow the agreed campaign objectives and applicable Google Ads policies, but specific leads, sales, traffic volumes, or return on advertising spend cannot be guaranteed.
The client is responsible for ensuring that the supplied content, business claims, products, and services comply with applicable laws and advertising policies.
Upstart Digital Marketing Agency
Intelligence. Innovation. Growth.
Additional information
| Google Ads | Short Ad Reel, Ad Creative |
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