Meta Ads Campaign Setup

Description

Reach potential customers through Facebook and Instagram advertising with campaigns tailored to your business objectives. Whether you want to generate enquiries, increase online sales, promote products, build brand awareness, or encourage people to contact your business, the right campaign strategy can help you reach relevant audiences.

Our service covers Meta Ads campaign setup and management according to your objectives, target audience, locations, creative assets, and agreed requirements.

Types of Meta Advertising Campaigns

1. Awareness Campaigns

Best for: Businesses looking to introduce their brand, products, or services to new audiences.

Awareness campaigns aim to increase visibility and help people become familiar with your business.

Suitable for:

• New businesses and startups
• Local shops and service providers
• New product launches
• Brands entering new markets
• Businesses promoting events or offers

Benefits: Build brand recognition, increase exposure, and introduce your business to relevant audiences.

2. Traffic Campaigns

Best for: Businesses that want to direct people to a website, landing page, or other supported destination.

Suitable for:

• e-Commerce stores
• Service-based businesses
• Blogs and content websites
• Product and promotional landing pages
• Businesses sharing useful resources

Benefits: Attract visitors who may be interested in your products, services, or content. Website visits alone do not guarantee enquiries or sales.

3. Engagement Campaigns

Best for: Businesses seeking interactions with their content or eligible communication destinations.

Depending on the campaign setup, engagement may include interactions with posts, videos, or other supported formats.

Suitable for:

• Brands building social media engagement
• Businesses promoting videos and reels
• Creators and content-focused businesses
• Businesses promoting offers or announcements

Benefits: Encourage people to interact with your content and help build awareness and interest around your business.

4. Leads Campaigns

Best for: Businesses that want to collect potential customer enquiries.

Depending on the configuration, Meta lead campaigns can use instant forms or supported website and messaging destinations.

Suitable for:

• Real estate businesses
• Educational institutes and training centres
• Consultants and professional services
• Event organisers
• Businesses offering quotations or appointments
• B2B service providers

Benefits: Help businesses collect contact details or enquiries from people interested in their offerings.

Lead quality depends on the audience, offer, form design, follow-up process, and other campaign factors.

5. Sales Campaigns

Best for: Businesses seeking purchases or other valuable conversion actions.

Sales campaigns can promote products and services through supported website, catalogue, and conversion setups.

Suitable for:

• WooCommerce stores
• Shopify stores
• Fashion and apparel brands
• Electronics and beauty stores
• Other eligible online retailers

Benefits: Help businesses reach potential buyers and optimise campaigns toward supported purchase or conversion events when sufficient tracking and data are available.

Website integration, Meta Pixel, Conversions API, catalogue setup, or other technical work may require separate services if not included in the agreed scope.

6. App Promotion Campaigns

Best for: Businesses seeking mobile app installs or in-app actions.

Suitable for:

• Shopping applications
• Educational applications
• Service-based apps
• Other eligible mobile applications

Benefits: Help promote an app to relevant audiences and optimise toward supported app-related actions.

Availability depends on the app platform, tracking setup, and Meta’s current campaign options.

7. Retargeting Campaigns

Best for: Businesses seeking to reconnect with eligible people who have previously interacted with their business.

Retargeting may use permitted website visitors, customer lists, social media engagement, or catalogue audiences, subject to account eligibility, audience availability, consent requirements, and Meta’s policies.

Suitable for:

• e-Commerce stores
• Businesses with an existing audience
• Brands promoting repeat purchases
• Businesses reconnecting with previous visitors or engaged users

Benefits: Re-engage eligible audiences who have already shown interest in your products, services, or content.

Retargeting requires an eligible audience and appropriate tracking or audience configuration.

How We Select the Right Campaign ?

The campaign type depends on your business goals and the action you want your audience to take.

• Build brand awareness: Awareness campaigns.
• Drive website visits: Traffic campaigns.
• Encourage content interactions: Engagement campaigns.
• Generate customer enquiries: Leads campaigns.
• Increase online purchases: Sales campaigns.
• Promote a mobile app: App promotion campaigns.
• Reconnect with previous audiences: Retargeting strategies, where eligible.

We will determine the appropriate campaign approach based on your stated goals, audience, target locations, available creatives, budget, and campaign eligibility.

Information the Client Must Provide

To begin work, the client must provide:

1. Meta Account Access: Provide the necessary access to your Meta advertising account and relevant business assets, such as the Facebook Page and Instagram account, as required.
2. Campaign Goals: Specify whether your objective is awareness, traffic, engagement, leads, sales, app promotion, or another supported objective.
3. Target Audience: Describe the customers you want to reach, including relevant demographics, interests, or customer characteristics where applicable.
4. Target Locations: Specify the countries, states, cities, or service areas you want to target.
5. Advertising Creatives: Supply relevant reels, videos, images, logos, headlines, descriptions, and other assets that meet Meta’s advertising specifications.
6. Business Information: Provide accurate business details, website or landing page information, product or service details, and applicable offers.
7. Advertising Budget: Decide your campaign budget and maintain sufficient funds in your advertising account.

The client must ensure that supplied content, claims, offers, and landing pages are accurate and comply with applicable laws and Meta advertising policies.

Delays in account access, information, creative assets, or approvals may affect the campaign timeline.

Service Scope and Order Validity

This product covers Meta Ads campaign setup and management for one month.

Campaigns are configured according to the client’s stated goals, target audience, locations, available creatives, and agreed scope.

The service period is one month from the agreed order start date. Continued management beyond this period requires a new order or a separately agreed arrangement.

Additional work outside the agreed scope may require a separate order.

Advertising Budget and Payments

The service fee does not include Meta advertising spend.

The client is responsible for:

• Setting the advertising budget
• Paying Meta for advertising charges
• Keeping the advertising account funded
• Monitoring the account balance and recharging when necessary
• Paying applicable taxes and third-party charges

The advertising budget is paid separately through the client’s advertising account. This service does not include advertising credits or campaign recharges.

Important Advertising Conditions

Campaign performance depends on factors such as competition, audience demand, budget, creative quality, offer, website experience, and conversion tracking.

We manage campaigns according to the agreed objectives and applicable advertising policies. However, specific leads, sales, reach, engagement, or return on advertising spend cannot be guaranteed.

Meta’s advertising options, audience targeting, campaign features, and placements may change over time. All campaigns remain subject to platform eligibility, review, and approval.

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